CLASSIFICATION-Digital Communications, Branding, Web Design and Administration
OBJECTIVE- Unseat an incumbent City Council member in a Special Election
YEAR- 2024
OUTCOME- Entering the race with no name recognition, we went on to beat our opponent by 17 points.
Changing the game in Seattle
One of two Seattle citywide council positions was vacated in early 2024, leading to the appointment of controversial candidate Tanya Woo to fill the seat.
Alexis jumped into the race as a 28-year-old first time candidate with the policy and leadership experience to back her up - it was our job to get her message out and create a brand to help unite Seattle.
We worked with Alexis and her team over the course of a nine- month campaign to build a brand, craft messaging that would stick, and deliver on creating high-quality digital communications.
It paid off big time.
Platforming Alexis' unique story and her leadership experience.
Highlighting the number one issue in Seattle - high housing costs.
Talking to voters about public safety - with honesty.
Bringing attention to Climate Change from a change candidate.
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We designed alogo,paletteandbrandfor Alexis that effortlessly represented Seattle's unique culture, piqued interest and drove people to the campaign.
