OBJECTIVE- Win a hotly contested mayoral race in NYC
YEAR- 2021
OUTCOME- Entered the race at 2%, eventually lost by 0.8% in a two-person contest
Kathryn Garcia
NYC Mayoral Race
Outspent by $10M
We entered the race polling at 2%, and entered the race with a message new to politics: vote for the most competent person. We invested heavily in data and analytics to understand what the electorate expected.
We immediately filmed Kathryn... and entered the race with a message new to politics - vote for the most competent person. We invested heavily in data and analytics to understand what the electorate expected.
Highlighting Kathryn's policies for cutting carbon emissions
Promoting Kathryn's plan to improve the city's quality of life
