apples &

oranges

The factors that go into non-profit organizations, PACs, and campaigns: people - personalities - data, polling, teams -  cash flow. It's a sophisticated fast-paced business with extremely high stakes - and where passions run high.

To do it well, to succeed, you must have experience on dozens, if not hundreds, of campaigns to put together data driven, cross-platform strategies to reach, mobilize, and persuade people.

Our creative work is the best in the business - at the right price point.

We know that most campaigns can't afford a $50K production shoot - and we think that they shouldn't. You can tell your story better and less expensively. And we think you'll agree - you don't sacrifice the production quality with TSD creative.

THE BEST CREATIVE IN THE BUSINESS

STRATEGY

BEHAVIOR INSIGHTS

We use complex data to learn what messages will people respond to and engage with. Then we put that in front of a camera. 

ANALYSIS

We work with the entire campaign team to make sure your creative for all platforms is in line with all outgoing communications. Every video we produce will layer on and in with every other piece of campaign communication.

OPTIMIZATION

We analyze the incoming data points to scale outgoing impressions and modify the program as needed. We deliver real-time results by testing, identifying, and scaling top-performing ad units across target audiences, so every single ad and bid is optimized.

TACTICS

CROSS-CHANNEL BUYS

We bid in real-time on ads across mobile, social media platforms, CTV, and audio networks with more than 1.5 million publishers. We create audiences based on where the go and where they’ve been.

IN-HOUSE PRODUCTION

We produce everything in-house, from script to final edit.

PRECISION TARGETING

We use hundreds of data points, like likelihood to vote, party loyalty, issue sentiment, income, gender, etc. and use cookie and cookie-less matching, along with IP-match and social account user IDs.

We make look-alike universes to scale the universe and meet our engagement goals.

Along the way, we unify the data to increase reach and improve targeting.

MORE THAN MEETS THE EYE

STRATEGY

PLANNING

We implement multi- tactic voter outreach plan with operational precision – and we make sure it goes to plan. We keep nimble, with a built-in ability to adjust to ongoing factors throughout the campaign.

ANALYSIS

We make sure the analytical approach to the campaign is in sync with all outgoing communications. We know that every mail piece layers on every other aspect of the campaign. 

OPTICS & MESSAGE

Optics are critical. What does your mail feel like? What is the nature and narrative of the campaign: the message we need to convey? We arrive at a look, feel, and tone of the campaign—and we know what works across each component of the campaign.

TACTICS

PRECISION TARGETING

We use data from dozens of sources, from the voter file to consumer data and voter behavior. Then we run our own analytics.

IN-HOUSE DESIGN

We design everything in-house, where creative energy flows. And we shoot our own photos as well.

OPERATIONS

We use union printers and, whenever possible, LEED certified eco-friendly facilities.

We get down into the details on postal routes, timing, and shortened print-to-hit ratios, to speed up the efficiency of the program. And we do it al the lower cost-per-piece you’ll find.