Colorado non-profit dedicated to promoting Latina civic engagement
PROGRAM TOPLINES
CLASSIFICATION-Digital Communications
OBJECTIVE- Engage low turnout Latina voters across three phases in elections across Colorado
YEAR- 2024
OUTCOME- Our program generated thousands of conversions from registered Latinas, directing them to resources to help make a plan to vote.
Finding the Latina Vote
Latina Initiative is a 501(c3) non-partisan organization that encourages Colorado Latinas to become lifelong voters. In order to get their message out in 2024, they needed to reach low propensity voters across the state with targeted messaging in both Spanish and English.
We dug deep to create a target audience, then built a complex multi-tier and multi-platform digital plan in order to reach that audience wherever they were. Finally, we created some great looking ads.
