OBJECTIVE- Help re-nominate a key State Senator in a competitive primary, win a tight assembly race in the general election.
YEAR- 2024
OUTCOME- Our work helped re-elect a State Senator, and contributed to an incredibly close victory in a State Assembly race.
Platforming Local Races
WIN / GANA was set up as a PAC dedicated to progressive champions across Nevada - their work has helped influence the composition of the State Legislature and has directly supported the re-election efforts of multiple State Senators and members of the State Assembly.
In two local races with low visibility, we needed to craft ads that broke through the noise, while simultaneously finding the subset of voters most likely to be influenced by effective and creative digital messaging.
We helped move the needle in a competitive primary race for State Senator Rochelle Nguyen.
Our ads employed a high-level of creativity to hit the mark with our target audience.
In the general election, we helped to support State Assembly member Elaine Marzola against her MAGA opponent.
In the end, Marzola won re-election by just 512 votes.
